1. If possible, use your customers’ services and buy their products. Reciprocal customers can be loyal customers for years.
2. Send handwritten thank-you cards, even if you don’t think you have the time. Business guru Peter Drucker hand wrote 12 thank-you cards every day.
3. Be accessible. Are you or your associates available when the working 8:00-5:00 people are also available to buy your products or use your services? Do you need to adjust any hours?
4. Promote customers’ products and services to others by word of mouth, in your company newsletters, at networking events, etc. Helping them get new business can also keep them loyal to you.
5. Be sure to include anything you provided that could be considered a service or any incentives with a no-charge notation. On your invoice, list any donated hours or tasks such as “miscellaneous emails and short calls” followed by ”no charge”. Ensure they know you’re providing them extra services at no cost.
It is often the “little things” that differentiate you from the competition. What can you do to keep them coming back again and again?
For more information on a seminars or personal coaching, contact Rita Rocker, National Speaker, Communications, Image and Presentations Coach, Transformation Academy, 402-968-3250 email@example.com, www.transformationacademy. Follow Rita on FaceBook: Rita Rocker; Twitter: @Rita_Rocker LinkedIn: http://budurl.com/ayjl; YouTube: RitaRockerSpeaks, http://womenforhire.com/career_experts/rita_rocker, http://www.presentationgym.net/training/coach_bio/21