Named by MORE.com as one of the best websites for women entrepreneurs, The Women’s Toolbox.com, founded in 2008, is the premier destination for women in business to learn, grow and succeed. Its tagline (“Practical Advice for Busy Business Women”) illustrates its mission is to empower, educate, and entertain women. The Women’s Toolbox helps women succeed across the major areas of their lives, including: business ownership and entrepreneurship, financial planning, career, home, family, health and beauty.
Led by Chief Executive Connector, Janet Powers, the organization offer its members with a strong, supportive network and powerful voice. As its name implies, the Women’s Toolbox provides a veritable toolbox for its growing member community of well educated and diverse women, including:
- A robust website
- Branded social media channels including Facebook, Twitter and You Tube
- Branded blogs in major magazines
- Radio and video network
- Active and engaged member community
- Access to expert advice via user content (articles, video, audio) created by women for women
- Annual conference
- Ability to connect/friend one on one and in groups
- Ability to promote their businesses via profiles, articles, videos, podcasts & networking
- Features and Blogging opportunities with major media
About Founder Janet Powers
Janet Powers, company founder, first recognized the need for the Women’s Toolbox when she built her first home and had a million questions. Luckily she had a wealth of family, friends and colleagues to help her. As time went on and she renovated her home, invested for retirement, bought a new car and insured her investments, the questions kept coming. She realized there were millions of women, just like her, who needed answers but lacked the support system she had. Realizing an opportunity and wanting to help, the Women’s Toolbox was born. The privately owned company is headquartered in Boston, MA.
The Women’s Toolbox is a natural outgrowth of its founder’s combined life experience. She started the company following a successful corporate career at Fidelity Investments, where she served as Vice President of Program Management. There she served as a liaison between its business and technology departments, sourcing and building technology solutions to solve the business problems of Fidelity’s internal and external customers. She was also part of a team that brought new products and services to the market.
Earlier in her career, she worked for a global non-profit delivering health programs to expand opportunities for women and families. There she was responsible for educating the group’s regional representatives on how to use technology to run and report on local initiatives. Traveling internationally to deliver onsite training, she witnessed the challenges women face in developing countries.
Today, Janet Powers have melded the two, helping women leverage technology for economic growth. She comes to the table with a solid understand of the women’s market and a personal, deep felt commitment to its long term success. She actively participates in major women’s conferences and philanthropic efforts that support women across the globe.
Site Demographics from Alexa.com – WomensToolbox.com
What started as a web site where women business owners can post articles for free has grown to become the go‐to spot online for women to connect with and support other women.
At the web site, today’s modern women can find information, inspiration and resources they need in every aspect of their lives from how to hire a plumber to how to plan their estate. Janet has attracted thousands of members and contributors to share their information freely at the site every month.
The sites visitors spend an average of 11 minutes on the site and visit an average of 14 pages. These numbers are extremely high compared to most other popular websites for women, even Oprah.com, iVillage.com and MORE.com. Visitors are a highly engaged group of savvy and successful women in business from across the Globe.
The Women’s Toolbox has an audience of high-income, highly educated women between the ages of 35 and 55 and ranks 49,645 in the U.S., according to Alexa.com’s three month average traffic ranking as of 2/1/2012 and our own survey results. The site consistently has an average of 10k visitors per month and consistently has higher traffic than other sites for women in business.
As a comparison to the Women’s Toolbox traffic and rank, here are examples of other national sites for women in business and their three month average traffic and rank according to Alexa.com on 2/1/2012.
Organization U.S. Rank Pageviews Per Visit Time on Site (Minutes)
Women’s Toolbox 49,645 11 14
U.S. Chamber of Commerce 26,098 2 2
NAWBO.org* 78,031 3 2
WITI.com** 88,359 3 2
NAFE.com*** 204,319 4 4
NAWBO: National Association of Women Business Owners*
WITI: Women In Technology Association**
NAFE: National Association of Female Executives***
(please note: statistics are as of 2/1/2012.)
Media & Partnerships – WomensToolbox.com
Women’s Toolbox has established strong partnerships with national media outlets and created a national internet radio show focused on the women’s market.
Examples of Women’s Toolbox International Blogs where we publish our own stories and stories of our members:
- CNN iReport
- MSNBC Newsvine
- Ladies Home Journal
- YAHOO Shine
- YAHOO Associated Content
- EveryWoman.com (Women in Business network in the UK)
National Internet Radio Show: Across the Kitchen Table with Janet – Examples of Past Co-Hosted Shows
- Across the Kitchen Table with Oprah Contributor, Julie Morgenstern
- Work It Girl co hosted with Lisa Johnson Mandell, Head Writer, AOL Jobs
- Dell Entrepreneur Podcasts: Kim Hibler Vice President, Dell
Examples of Notable Interviews
- Maxine Clark, Chief Executive Bear at Build A Bear Workshop
- Dr. Helene Gayle is President and CEO of CARE USA, a leading humanitarian organization fighting global poverty.
- Gail Goodman is Chairman, President, and Chief Executive Officer of Constant Contact.
- Kathy Ireland is an author and Chief Designer and CEO of kathy ireland Worldwide®.
- Sally Lee is the Editor in Chief of Ladies Home Journal and SVP, Meredith Corp.
- Dr. Susan Love is the Founder of the Dr. Susan Love Research Foundation and Love/Avon Army of Women organization.
- Helen Reddy is a Grammy award winner and music icon.
- Peter Walsh is The Oprah Winfrey Show organizing expert helping people declutter their homes, their heads, their hearts and their hips.
- Suzy Welch is an author, commentator, and business journalist.
- Sheryl WuDunn, the first Asian American reporter to win a Pulitzer Prize, is the best-selling author of Half the Sky, a business executive, and a lecturer.
Business & Community Organization Involvement – WomensToolbox.com
Women’s Toolbox is a Sponsor, Member and Partner of many women’s organizations including:
- The Commonwealth Institute
- Women In Technology International – WITI.com
- Boston Children’s Hospital/Dana Farber Jimmy Fund
- Susan G. Komen
- Avon Three Day
- Simmons Leadership Conference
- MA Conference for Women
- National Association of Female Executives
- And many more local and national women’s and business organizations
Women’s Toolbox Testimonials – See What Others Are Saying About Us
I love the Women’s Toolbox for so many reasons! I have my articles posted here regularly because of the high quality leads that are generated for my business…I’ve been featured on Yahoo.com, More.com and have gained clients. It’s like my secret weapon for national exposure, visibility and credibility. — Meredith Liepelt, President of Rich Life Marketing, www.richlifemarketing.com
I am so happy that I found the Women’s Toolbox. The exposure from the AOL story about my foundation has brought some amazing people into my life, some who need my help and some to help me. The radio show has become a huge part of our awareness campaign, so much so, we cannot continue in this fight without it. Janet and the Women’s Toolbox are a very important weapon in our fight against domestic violence. — Darlene Greene, Executive Director, Ina Mae Greene Foundation- For My Sisters
I can’t say enough about the Womenstoolbox.com website, but more impressive (are) the people behind it. The professionalism and variety this site provides is an inspiration to the viewers that cannot be found on other sites. (It) also provides a forum for which women can promote, network and grow… If you have any reason to work with Janet, get ready for a job really well done. No wonder she is so successful. — Jenifer Jurden, Cartoonist/Author, JURDY cartoon character, www.jurdybiz.com
I have enjoyed being a part of this great site since hearing about it last year. There’s truly something for everyone, and every need, on Women’s Toolbox. — Jamie Goldberg, Jamie Goldberg Kitchen and Bath Design, LLC , www.jgkitchens.com/
Women’s Toolbox is an absolute miracle! … You see, as successful entrepreneurial women, we have to be the whole package sometimes – wife, mother, business woman, etc. There just hasn’t been a place that has supported the holistic woman – until now – and that is Diva Toolbox! THANK YOU Women’s Toolbox! — Sally Shields, Author, The Daughter-in-Law Rules: 101 Surefire Ways to Manage (and Make Friends with) Your Mother-in-Law! www.thedilrules.com
Learn more: View Testimonials
The Women’s Toolbox™ motto is “Within you lies the ability to do anything. Find it.” Janet lives by that motto and hopes that other women will find inspiration in this message.
Please contact us with any questions or comments. We welcome your feedback!
Information on Articles: email@example.com
1 Boston Place, Suite 2600
Boston, MA 02108
Phone: (877) 424-3482
o Website: www.WomensToolbox.com
o LinkedIn: www.linkedin.com/in/womenstoolbox
o Twitter: https://twitter.com/Womens_Toolbox
o Facebook: https://www.facebook.com/DivaToolbox
o Conference Testimonials: http://womenstoolbox.com/annualconference/